Google Analytics 4

Connect Google Analytics 4 to your own BigQuery warehouse. Lucen pairs Google Analytics 4 with your ad platform and revenue data, so session and conversion data isn't stuck in its own silo — you can trace the full path from click to sale in one query.

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Google Analytics 4Extract → Transform → Load

BigQuery — your projectReady to use

Reports, your AI

What Lucen syncs

Everything from Google Analytics 4, on a schedule

Sessions, users and traffic sources
Events and conversions
Landing pages and site search
Channel groupings and campaign parameters
Historical backfill from day one

Joined against ad spend and orders, so sessions stop being a silo and become part of the funnel.

Where it lands

gold_marketing_performanceModeled

DateSourceSpendConv.

Jul 23GA4$2,140612

Jul 23Google Ads$1,380318

Jul 22GA4$2,090574

Jul 22Google Ads$1,325301

Same metric names, same grain, every source. Sample rows shown for illustration.

How the connection works

Authorize read-only

Authorize Google Analytics 4 with read-only access and pick exactly which accounts come in — and which client each one belongs to.

We model it

Raw tables get cleaned, deduplicated, and joined against your other sources into report-ready tables in your own BigQuery project.

We keep it running

Pipelines run on a schedule. When one breaks, our data team catches it and reruns it — you don't open a support ticket.

What you can ask once it's connected

01Which landing pages convert the paid traffic we are buying?

02Where does the path from click to sale break down?

03How do platform-reported conversions compare to what we actually see on site?

Also in Analytics

Google Search Console

Google Sheets

Connect Google Analytics 4 to a warehouse you own

Tell us what you're running and we'll show you what your data looks like once it's modeled.

Request Demo Talk to us about your stack