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Google Campaign Manager 360

Connect Google Campaign Manager 360 to your own BigQuery warehouse. Lucen extracts campaign structure and performance data on a schedule, cleans it, and joins it with every other ad platform, CRM, and store you run — so you can compare spend and results across channels in one place instead of exporting from Google Campaign Manager 360 by hand.

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Google Campaign Manager 360Extract → Transform → LoadBigQuery — your projectReady to useReports, your AI

What Lucen syncs

Everything from Google Campaign Manager 360, on a schedule

  • Accounts and campaign structure
  • Ad sets, ads and creatives
  • Daily performance by campaign, ad set and ad
  • Spend, impressions, clicks and conversions
  • Historical backfill from day one

Joined against your store, CRM and analytics data so spend sits next to the revenue it produced.

Where it lands

gold_marketing_performanceModeled
DateSourceSpendConv.
Jul 23CM360$2,140612
Jul 23Google Ads$1,380318
Jul 22CM360$2,090574
Jul 22Google Ads$1,325301

Same metric names, same grain, every source. Sample rows shown for illustration.

How the connection works

01

Authorize read-only

Authorize Google Campaign Manager 360 with read-only access and pick exactly which accounts come in — and which client each one belongs to.

02

We model it

Raw tables get cleaned, deduplicated, and joined against your other sources into report-ready tables in your own BigQuery project.

03

We keep it running

Pipelines run on a schedule. When one breaks, our data team catches it and reruns it — you don't open a support ticket.

What you can ask once it's connected

01Which campaigns are spending the most with the worst ROAS this month?
02How does cost per acquisition compare across every channel we run?
03What did we spend per client last quarter, by platform?

Also in Advertising

Meta AdsGoogle AdsLinkedIn AdsMicrosoft Advertising

Connect Google Campaign Manager 360 to a warehouse you own

Tell us what you're running and we'll show you what your data looks like once it's modeled.

Request DemoTalk to us about your stack