Mailchimp
Connect Mailchimp to your own BigQuery warehouse. Lucen brings your Mailchimp data into the same place as your ad and revenue data, so you can trace a lead or customer back to the campaign that actually drove them, not just the last channel they touched.
MailchimpExtract → Transform → Load
BigQuery — your projectReady to use
Reports, your AIWhat Lucen syncs
Everything from Mailchimp, on a schedule
- Contacts, companies and lifecycle stages
- Deals, pipelines and stage history
- Campaigns, lists and segments
- Email sends, opens, clicks and unsubscribes
- Historical backfill from day one
Joined against your ad and revenue data, so a closed deal traces back to the first campaign that touched it.
Where it lands
gold_marketing_performanceModeledSame metric names, same grain, every source. Sample rows shown for illustration.
How the connection works
Authorize read-only
Authorize Mailchimp with read-only access and pick exactly which accounts come in — and which client each one belongs to.
We model it
Raw tables get cleaned, deduplicated, and joined against your other sources into report-ready tables in your own BigQuery project.
We keep it running
Pipelines run on a schedule. When one breaks, our data team catches it and reruns it — you don't open a support ticket.
What you can ask once it's connected
Also in CRM & Email
Connect Mailchimp to a warehouse you own
Tell us what you're running and we'll show you what your data looks like once it's modeled.